The subjectivity of segmentation and the segmentation of subjectivity
Andrew Sturdy and David Knights
| Year of publication: |
1996
|
|---|---|
| Authors: | Sturdy, Andrew |
| Other Persons: | Knights, David (contributor) |
| Published in: |
Constituting managements : markets, meanings, and identities. - Berlin [u.a.] : de Gruyter, ISBN 3-11-014454-9. - 1996, p. 73-96
|
| Subject: | Marketingmanagement | Marketing management | Sozialpsychologie | Social psychology | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory | Welt | World |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001292971