The Synergy of Business Theory and Practice : Advancing the Practical Application of Scholarly Research
edited by Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
1. Editorial Introduction: The Requisite Bridge from Theory to Practice; Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos -- 2. Theoretical Concepts and Practical Applications of Accounting-related Shared Service Centres in Medium-Sized Firms; Stefan Bantscheff and Bernd Britzelmaier -- 3. From Theory to Practice of Formal and Informal Palestinian Small Businesses; Suhail Sultan and Evangelos Tsoukatos -- 4. A Practicable Implementation of Training and Development in Professional Services: the Case of Accountants in Cyprus; Loucas Theodorou, Demetris Vrontis and Michael Christofi -- 5. The Role of Organizational Identity in Post-Merger Integration; Yaakov Weber -- 6. Energy Business in Gambia: an Industry Review for Theoretical and Practical Implications; Musa Manneh and S. M. Riad Shams -- 7. Sustainable Customer Experience: Bridging Theory and Practice; Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld and Bridget Satinover Nichols -- 8. Industry Application of Assessment and Forecasting Theories through Comparative Financial Analysis: the Case of Greek Pharmaceutical Industries under Crisis Conditions; Klio Dengleri, Petros Lois, Alkis Thrassou and Spyros Repousis -- 9. Industry and Managerial Applications of Internet Marketing Research; S. M. Riad Shams -- 10. CSR Reporting Practices of Lithuanian and Italian Academic Institutions; Ligita Šimanskienė, Jurgita Paužuolienė, Erika Župerkienė and Mariantonietta Fiore -- 11. The Practicable aspect of the Omni-Channel Retailing Strategy and its Impact on Customer Loyalty; Tandy Christoforou and Yioula Melanthiou -- 12. International Curative Marketing, Corporate and Business Diplomacy: a Triple Application for Migration; Hans Ruediger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa and Michael Czinkota -- 13. Sustainability in Project Management: Advancing the Synergy of Practice and Theory; Debu Mukerji
