The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang Nguyen; Mo Li; Cheng-Hao (Steve) Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Bang, Nguyen ; Li, Mo ; Chen, Cheng-hao Steve |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 2, p. 96-108
|
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Zielgruppe | Target group | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611660