The Tarnished Image : Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations

The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of egative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.

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Year of publication:	1994
Authors:	Hogan Henthorne, Beth ; Henthorne, Tony L.
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 11.1994, 3, p. 44-54
Publisher:	MCB UP Ltd
Subject:	Complaints \| Consumer attitudes \| Information \| Health care \| Promotion \| Public relations \| Publicity

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/07363769410065463 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014849108