The taxonomy of methodological approaches in marketing research : retrospect and prospect
Year of publication: |
[2018]
|
---|---|
Authors: | Upadhye, Bilwa Dipak ; Bandopadhyay, Nirmalya |
Published in: |
Start-up enterprises and contemporary innovation strategies in the global marketplace. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-4831-7. - 2018, p. 276-293
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Subject: | Klassifikation | Classification | Marktforschung | Market research |
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