The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Year of publication: |
2008
|
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Authors: | Gauri, Dinesh K. ; Sudhir, K. ; Talukdar, Debabrata |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 2, p. 226-240
|
Subject: | Verkaufsförderung | Sales promotion | Lebensmittelhandel | Food trade | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | USA | United States |
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