The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy
| Year of publication: |
1999
|
|---|---|
| Authors: | Jayachandran, Satish ; Gimeno, Javier ; Varadarafan, P.Rajan |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 3, p. 49-66
|