The theory of trying and goal-directed behavior: The effect of moving up the hierarchy of goals
| Year of publication: |
2003
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|---|---|
| Authors: | Bay, Darlene ; Daniel, Harold |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 8, p. 669-684
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