The Three Virtues and Seven Deadly Sins of Corporate Brand Management
Year of publication: |
2001
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Authors: | Balmer, John M.T. |
Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 27.2001, 1, p. 1-17
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Saved in:
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