The time vs. money effect : shifting product attitudes and decisions through personal connection

Cassie Mogilner; Jennifer Aaker

Year of publication:	2009
Authors:	Mogilner, Cassie ; Aaker, Jennifer
Publisher:	Stanford, Calif. : Univ., Graduate School of Business
Subject:	Konsumgütermarketing \| Consumer goods marketing \| Werbeplanung \| Advertising planning \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour

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