The timing and context of consumer decisions insights from the life course paradigm

Euehun Lee; Anil Mathur; Choong Kwai Fatt; George P. Moschis

Year of publication:	2012
Authors:	Lee, Euehun ; Mathur, Anil ; Choong, Kwai Fatt ; Moschis, George P.
Published in:	Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 793-805
Subject:	Lebensverlauf \| Life course \| Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision \| Längsschnittanalyse \| Longitudinal analysis

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