The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan
Gregory J. Fisher, Babu John-Mariadoss, Daniel Kuzmich, William J. Qualls
| Year of publication: |
2024
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|---|---|
| Authors: | Fisher, Gregory J. ; John-Mariadoss, Babu ; Kuzmich, Daniel ; Qualls, William J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 386-401
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| Subject: | Stakeholders | New product development | External knowledge search | Open innovation | Product lifespan | Speed to market | Produktentwicklung | Stakeholder | Open Innovation | Innovationsmanagement | Innovation management | Innovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531392