The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
| Year of publication: |
2012
|
|---|---|
| Authors: | Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 6, p. 422-434
|