The trade marketing dimension : a strategy model for the retail landscape
Ron Cijs & Herwin van den Berg
| Year of publication: |
2008 ; 1. ed., 2. impr.
|
|---|---|
| Authors: | Cijs, Ron ; Berg, Herwin van den |
| Publisher: |
The Hague : Academic Service |
| Subject: | Einzelhandel | Retail trade | Konsumgüterindustrie | Consumer goods industry | Konsumgütermarketing | Consumer goods marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 190 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 169 - 171 |
| ISBN: | 978-90-5261-527-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662093