The trajectory theory of goal-setting for products
C. Merle Crawford
| Year of publication: |
1968
|
|---|---|
| Authors: | Crawford, C. Merle |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 151-167
|
| Subject: | Betriebskapazität | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002038703