The transformation of a legacy carrier : a case study of Turkish Airlines
Year of publication: |
2014
|
---|---|
Authors: | Dursun, Mehmet Erkan ; O'Connell, John F. ; Lei, Zheng ; Warnock-Smith, David |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 40.2014, p. 106-118
|
Subject: | Competitive advantage | Turkish Airlines | Network development | Strategic direction | Legacy carriers | Fluggesellschaft | Airline | Türkei | Turkey | Luftverkehr | Air transport | Niedrigpreisstrategie | Low-cost strategy | Strategisches Management | Strategic management | Deregulierung | Deregulation | Wettbewerbsvorteil |
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