The transformation of healthcare marketing in the new digital era : a comprehensive analysis with reference to China

Mohamad Zreik

Year of publication:	2024
Authors:	Zreik, Mohamad
Published in:	Modern healthcare marketing in the digital era. - Hershey, PA : IGI Global, ISBN 979-8-3693-0679-6. - 2024, p. 42-60
Subject:	Marketing \| Gesundheitswesen \| Health care system \| Digitalisierung \| Digitization \| Künstliche Intelligenz \| Artificial intelligence \| Erweiterte Realität \| Augmented reality \| Blockchain \| E-Health \| E-health \| China

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