The transformative impact of big data applications in sport marketing : current and future directions
Yoseph Mamo, Yiran Su and Damon P.S. Andrew
| Year of publication: |
2022
|
|---|---|
| Authors: | Mamo, Yoseph ; Su, Yiran ; Andrew, Damon P. S. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 3, p. 594-611
|
| Subject: | Social media | Big data | Machine learning | Analytics | Big data analytics | Data-rich environments | Big Data | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Data Mining | Data mining | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2021-0073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370393