The transition from a multi-domestic to globally integrated multinational enterprise - in an industry where local taste matters
Paul Gooderham
| Year of publication: |
2012
|
|---|---|
| Authors: | Gooderham, Paul |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 24168087. - Vol. 6.2012, 2, p. 175-198
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010016783