The transition from product to solution selling : the role and organization of employees engaged in current business
Ulrika Levihn, Fabian Levihn
| Year of publication: |
July-September 2016
|
|---|---|
| Authors: | Levihn, Ulrika ; Levihn, Fabian |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 3, p. 207-219
|
| Subject: | existing sales personnel | sales force management | solution selling strategies | strategy implementation | industrial marketing | business marketing | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Strategisches Management | Strategic management | Leistungsbündel | Bundling strategy | Personalmanagement | Human Resource Management | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2016.1215739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606388