The transition from products to solutions : external business model fit and dynamics
Fabiana Nogueira Holanda Ferreira; João F. Proença; Robert Spencer; Bernard Cova
| Year of publication: |
2013
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|---|---|
| Authors: | Ferreira, Fabiana Nogueira Holanda ; Proença, João F. ; Spencer, Robert ; Cova, Bernard |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 7, p. 1093-1101
|
| Subject: | Business model | Complex engineering firm | External fit | Product-service interplay | Solution | Geschäftsmodell | Leistungsbündel | Bundling strategy | Theorie | Theory | Organisatorischer Wandel | Organizational change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223464