The Troupe: Celebrities as Dramatis Personae in Advertising
| Year of publication: |
1991
|
|---|---|
| Authors: | Scott, Linda |
| Publisher: |
Association for Consumer Research |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Scott, Linda (1991) The Troupe: Celebrities as Dramatis Personae in Advertising. In: Solomon, Michael R. and Holman, R, (eds.) Advances in Consumer Research. Association for Consumer Research, pp. 355-363. ISBN 978-0915552269 |
| Source: | BASE |
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