The trust-commitment-flexibility link in transnational buyer-supplier relationships : a network perspective
Alternative title: | Veza povjerenje-predanost-prilagodljivost u transnacionalnom odnosu kupac-dobavljač : mrežna perspektiva |
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Year of publication: |
2015
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Authors: | Rašković, Matevž ; Makovec Brenčič, Maja |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 27.2015, 1, p. 7-19
|
Subject: | buyer-supplier relationships | trust | commitment | relationship flexibility | network analysis | transnational companies | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Multinationales Unternehmen | Transnational corporation | Vertrauen | Confidence | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain |
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