The TV news scheduling game : when the face of the newscaster matters
Jean J. Gabszewicz; Didier Laussel; Nathalie Sonnac
| Year of publication: |
2010
|
|---|---|
| Authors: | Gabszewicz, Jean Jaskold ; Laussel, Didier ; Sonnac, Nathalie |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 23.2010, 1, p. 17-23
|
| Subject: | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Product Placement | Product placement | Nash-Gleichgewicht | Nash equilibrium | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983662