The undermining of beliefs in the autonomy and rationality of consumers
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Year of publication: |
c 2008 ; 1. ed.
|
|---|---|
| Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Postmoderne | Postmodernism | Theorie | Theory | Verbraucherverhalten | Eingeschränkte Rationalität |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 139 S. |
|---|---|
| Series: | Routledge interpretive marketing research. - New York, NY [u.a.] : Routledge, ZDB-ID 2263966-4. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-415-77323-2 ; 0-415-77323-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003479443