The unfaithful brand : when flirting with new customer segments, make sure you are not already married
Marius K. Luedicke and Elisabeth A. Pichler-Luedicke
| Year of publication: |
2015
|
|---|---|
| Authors: | Luedicke, Marius K. ; Pichler-Luedicke, Elisabeth A. |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 203-215
|
| Subject: | Internationales Marketing | International marketing | Migranten | Migrants | Türkisch | Turkish | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Tirol | Tyrol |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313569