The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Yanwen Wang (Leeds School of Business, University of Colorado Boulder, Boulder, Colorado), Michael Lewis (Emory University, Atlanta, Georgia), Vishal Singh (Stern School of Business, New York University, New York, New York)
| Year of publication: |
January-February 2016
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|---|---|
| Authors: | Wang, Yanwen ; Lewis, Michael ; Singh, Vishal |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 1, p. 55-72
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| Subject: | countermarketing | vice goods | cigarette marketing | Zigarette | Cigarette | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Tabaksteuer | Tobacco tax |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2015.0910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437602