The unnatural networker’s guide to networking : It is about much more than simply working the room

Purpose – Helps people to help people to become better at networking. Design/methodology/approach – Examines some differences between introverts and extroverts and explains why introverts can be better at networking than extroverts. Findings – Provides a number of tips, including setting goals, looking for the right body language and following up, that can help to make people into good networkers. Practical implications – Asserts that a high proportion of people are not natural networkers but that good networking skills can be learned. Social implications – Highlights the importance of being good at networking for business and personal success. Originality/value – Advances the view that effective networking is about much more than simply “working the room”.