“The unreasonable power of creativity”: Robert Senior, CEO, EMEA at Saatchi and Saatchi Fallon Group, on how ideas are crucial to a more positive future

Purpose – The purpose of this article is to provide an interview with Robert Senior, CEO, EMEA of SSF (Saatchi and Saatchi Fallon Group). Design/methodology/approach – The paper provides an interview with Robert Senior. Findings – Senior discusses the importance of creativity and idea generation, and the issues facing the advertising industry. Originality/value – The interview offers advice for senior professionals working in the creative industries.

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Year of publication:	2013
Authors:	Bell, Gareth
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2013, 2, p. 38-40
Publisher:	Emerald Group Publishing Limited
Subject:	Advertising \| Creativity \| Innovation \| Brand management \| Brand strategy \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580541311298074 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015010800