The upscaling effect : how the decision context influences tradeoffs between desirability and feasibility
Ioannis Evangelidis, Jonathan Levav, Itamar Simonson
| Year of publication: |
2023
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|---|---|
| Authors: | Evangelidis, Ioannis ; Levav, Jonathan ; Simonson, Itamar |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 492-509
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| Subject: | upscaling effect | context effects | symmetric dominance | desirability,feasibility | price-quality tradeoffs | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014391408