The use and abuse of French and Raven in the channels literature
Year of publication: |
2013
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Authors: | Blois, Keith ; Hopkinson, Gillian C. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 9 (1.7.), p. 1143-1162
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