The use of accommodation in buyer-seller relationships: encouraging or controlling opportunism in business markets middle-grounds
Fue Zeng and Ying Chen (Department of Marketing, Economics and Management School, Wuhan University, Wuhan, China), Maggie Chuoyan Dong (Department of Marketing, City University of Hong Kong, Hong Kong), Yunjia Chi (Department of Marketing, Economics and Management School, Wuhan University, Wuhan, China)
| Year of publication: |
January-March 2016
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|---|---|
| Authors: | Zeng, Fue ; Chen, Ying ; Dong, Maggie Chuoyan ; Chi, Yunjia |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 1, p. 47-62
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| Subject: | accommodation | joint-specific investments | monitoring | observability | opportunism | Lieferantenmanagement | Supplier relationship management | Hotellerie | Hotel industry | Opportunismus | Opportunism |