The use of augmented and virtual reality to enhance the customer experience

Swelihle Twitwi Dlamini and Chanté Botha

Year of publication:	2024
Authors:	Dlamini, Swelihle Twitwi ; Botha, Chanté
Published in:	African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 16.2024, 3, p. 399-409
Subject:	augmented reality \| customer experience \| virtual reality \| Virtuelle Realität \| Virtual reality \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour

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