The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Vanissa Wanick, James Stallwood, and Eirini Bazaki
| Year of publication: |
2023
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|---|---|
| Authors: | Wanick, Vanissa ; Stallwood, James ; Bazaki, Eirini |
| Published in: |
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring. - Cham : Springer International Publishing, ISBN 978-3-031-11185-3. - 2023, p. 55-71
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| Subject: | Adaptive fashion | Augmented reality | Consumer agency | Consumer experience | Virtual fitting room | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Social Web | Social web | Virtuelle Organisation | Virtual organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-11185-3_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542108