The use of balanced scorecards in the strategic management of corporate communication

This article introduces the balanced scorecard model from Kaplan and Norton and makes a proposition about its application on communications by showing the case of the Corporate Relations & Communications division of Siemens Corporation in Argentina.

MoreLess

Year of publication:	2003
Authors:	Ritter, Michael
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 8.2003, 1, p. 44-59
Publisher:	MCB UP Ltd
Subject:	Corporate communications \| Strategy \| Management \| Performance measurement \| Argentina

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/13563280310458911 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014691549