The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure
Year of publication: |
2008
|
---|---|
Authors: | Sternquist, Brenda J. ; Runyan, Rodney C. ; Chen, Zhengyi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 2, p. 93-103
|
Subject: | Handelsforschung | Retail research | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy | Betriebliche Wertschöpfung | Value creation | Organisationstheorie | Organization theory | China |
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