The use of computer vision to analyze brand-related user generated image content
Annemarie J. Nanne & Marjolijn L. Antheunis & Chris G. van der Lee & Eric O. Postma & Sander Wubben & Guda van Noort
| Year of publication: |
2020
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|---|---|
| Authors: | Nanne, Annemarie J. ; Antheunis, Marjolijn L. ; Lee, Chris G. van der ; Postma, Eric ; Wubben, Sander ; Noort, Guda van |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 156-167
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| Subject: | Visual brand-related UGC | Computer vision | Pre-trained computer vision | Image mining | Automated content analysis | Computerunterstützung | Computerized method | Visualisierung | Visualization | Automatisierung | Automation | Computer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012289433