The use of disliked gifts from a consumer behavior perspective
Jorge Cruz-Cárdenas; Reyes González; M. Teresa del Val Núñez
| Year of publication: |
2015
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|---|---|
| Authors: | Cruz-Cárdenas, Jorge ; González, Reyes ; Val Núñez, Maria Teresa del |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1635-1637
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| Subject: | Consumer behavior | Disliked gifts | Use | Latin America | Recipient | Konsumentenverhalten | Consumer behaviour | Lateinamerika | Geschenk | Gifts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298871