The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
David M. Hardesty and William O. Bearden
| Year of publication: |
2007
|
|---|---|
| Authors: | Hardesty, David M. ; Bearden, William O. |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 106-121
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Experten | Experts | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540252