The use of fitness centre apps and its relation to customer satisfaction : a UTAUT2 perspective
Year of publication: |
2022
|
---|---|
Authors: | Barbosa, Helena Ferreira ; García-Fernández, Jerónimo ; Pedragosa, Vera ; Cepeda-Carrion, Gabriel |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 5, p. 966-985
|
Subject: | Behavioural intentions | Fitness app | Overall customer satisfaction | Technology adoption | UTAUT2 | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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