The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Year of publication: |
2007
|
---|---|
Authors: | Fern, Edward F. |
Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 3-28
|
Subject: | Marktforschung | Market research | Befragung | Interview | Kreativität | Creativity |
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