The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Sven Baehre, Michele O'Dwyer, Lisa O'Malley, Nick Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Baehre, Sven ; O'Dwyer, Michele ; O'Malley, Lisa ; Lee, Nick |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 1, p. 67-84
|
| Subject: | Net Promoter Score | Customer mindset | Marketing performance metrics | Brand health | Customer journey | Panel model | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00790-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819741