The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Steve Muylle and Willem Standaert (Vlerick Business School & Ghent University, Belgium)
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Muylle, Steve ; Standaert, Willem |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 4, p. 283-296
|
| Subject: | Internet-Auktion | Online auction | B-to-B-Marketing | Business-to-business marketing | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458437