The use of quality tools and techniques in product introduction: an assessment methodology

Based on fieldwork carried out on two Engineering and Physical Sciences Research Council‐funded projects in the area of design, the paper presents the details of an assessment approach which has been developed to assess the use and application of quality tools and techniques in the new product design and development process. Its use will help management recognise the symptoms, root causes, issues and problems that are adversely affecting NPDD, with respect to application (or lack of it) of quality tools and techniques.