The use of semantic differential in function of measuring image of the company
Ines Đokić
| Year of publication: |
2017
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|---|---|
| Authors: | Đokić, Ines |
| Published in: |
Economic analysis : EA. - Belgrade : Institute of Economic Sciences, ISSN 2560-3949, ZDB-ID 2764079-6. - Vol. 50.2017, 1/2, p. 50-61
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| Subject: | marketing communications | measuring the effects of communication | the indicators of communication success | image | semantic differential | Kommunikation | Communication | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Semantisches Web | Semantic web | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012062356