The use of social media in B2B marketing and branding : an exploratory study
Ross Brennan; Robin Croft
| Year of publication: |
2012
|
|---|---|
| Authors: | Brennan, Ross ; Croft, Robin |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 2, p. 101-115
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Web 2.0-Technologien | Web 2.0 technologies | Hochtechnologie | High technology | USA | United States | Schweiz | Switzerland | Südkorea | South Korea | Deutschland | Germany | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664034