The use of visual warnings in social marketing : the case of tobacco
Year of publication: |
2011
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Authors: | Gallopel-Morvan, Karine ; Gabriel, Patrick ; Le Gall-Ely, Marine ; Rieunier, Sophie ; Urien, Bertrand |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 7-11
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Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Rauchen | Smoking | Produktinformation | Product information | Europa | Europe |
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