The use of visualization in the communication of business strategies : an experimental evaluation
Sebastian Kernbach, Martin J. Eppler, and Sabrina Bresciani
| Year of publication: |
2015
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|---|---|
| Authors: | Kernbach, Sebastian ; Eppler, Martin J. ; Bresciani, Sabrina |
| Published in: |
International journal of business communication : IJBC : a publication of the Association for Business Communication. - Thousand Oaks, CA : SAGE Publications, ISSN 1552-4582, ZDB-ID 2735593-7. - Vol. 52.2015, 2, p. 164-187
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| Subject: | strategy visualization | strategy communication | visual metaphor | temporal diagram | bulleted list | Visualisierung | Visualization | Strategisches Management | Strategic management | Experiment | Kommunikation | Communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517044