The utility of item response modeling in marketing research
Tenko Raykov; Roger J. Calantone
| Year of publication: |
2014
|
|---|---|
| Authors: | Raykov, Tenko ; Calantone, Roger J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 4, p. 337-360
|
| Subject: | Dimensionality | Factor analysis | Generalized linear model | Item characteristic curve | Item response modeling | Latent variable modeling | Local independence | Non-linear factor analysis | Faktorenanalyse | Marktforschung | Market research | Schätztheorie | Estimation theory | Multivariate Analyse | Multivariate analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383819