The validity of attribute-importance measurement: A review
| Year of publication: |
2007
|
|---|---|
| Authors: | Van Ittersum, Koert ; Pennings, Joost M.E. ; Wansink, Brian ; van Trijp, Hans C.M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 11, p. 1177-1190
|